Running a Themed Event
Once your events company is up and running, whatever sector you’re involved in, whether it’s weddings, corporate events, children’s events... one thing that is always popular and you’re bound to get asked for, is themed events. People really love to dress up and enter a world of fun and fantasy - and it’s a good idea to think about this and what kind of themes you might be able to offer. Of course you might think that if you’re a conference booker this won’t be your area, but all too often the end of conference event could be a gala dinner and there could very well be a theme attached!
What to expectAs with all areas of events, there are varying levels. Some jobs will come to you with a requirement for full theming throughout the event, where the guests will dress up, the room will be completely transformed, perhaps even the menu created to reflect the theme. Other events will be more low-key, with perhaps a simple requirement to create, say, a black and white theme. The latter is fairly easy to execute – think of your linen, the colours of your event. But with the full blown theme job, unless you’re experienced in this area, it’s probably a good idea to turn to an expert
Engaging an expertTheming requires a good eye, lots of experience and a creative flair. There are many events companies that offer a theming service, and assuming you’re not one of them, you may wish to bring in the experts to help you. They’ll look at the brief, and the venue, and put together a proposal which may include draping and props, performers, certain types of food, special lighting, acts and music – talk it through with them in detail, giving as much information as you can about the client and the event itself. And meet with the venue and your theming expert too, so that any restrictions that the venue might have can be taken into consideration. Many venues will not like you pinning their walls or using certain areas for draping for example.
Check the expert’s experience, look through their portfolio – a good company will have photographs of past events. Make sure you’re happy with their previous work