Sales & Marketing

Below are our 8 articles in the sales & marketing' category:

Advertising Your Event
In the event management world there are two types of event structures. One is events that you might do on behalf of another third party – such as a...
Choosing a Business Logo
Your company’s logo design is of huge importance. It’s not just the name of your business, but the design and look of it is integral to how you...
Compiling Promotional Literature
Once you have your business name and logo sorted out, the next thing you’ll need to think about are your website design and your promotional...
Effective PR in the Events Business
There are many ways to create new business including direct sales, trade shows and advertising. Another way to generate interest in your company is...
Encouraging Sales & New Enquiries
There is little point having a fantastic company if you have no clients! Unless you are starting completely from scratch, you may well have started...
Setting Up a Business Website
These days it’s impossible for any business to operate without a decent small business website. It’s not just a place to put information about your...
Trade Press for Events
Within each industry there will always be related trade press. These are usually magazines, periodicals and websites that contain information...
Utilising Trade Fairs
Trade fairs are an extremely useful tool for all sorts of things when running a business. Most industries have trade fairs that relate specifically...
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