Sales & Marketing...
Below are our articles on the subject of Sales & Marketing. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
Advertising Your Event
In the event management world there are two types of event structures. One is events that you might do on behalf of another third party – such as a client or perhaps...
Choosing a Business Logo
Your company’s logo design is of huge importance. It’s not just the name of your business, but the design and look of it is integral to how you present yourself....
Compiling Promotional Literature
Once you have your business name and logo sorted out, the next thing you’ll need to think about are your website design and your promotional literature.
In...
Effective PR in the Events Business
There are many ways to create new business including direct sales, trade shows and advertising. Another way to generate interest in your company is through effective...
Encouraging Sales & New Enquiries
There is little point having a fantastic company if you have no clients! Unless you are starting completely from scratch, you may well have started up a company with a...
Online PR and Viral Marketing Your Event
It’s no secret that these days the internet is probably the greatest source of unsolicited enquiries and potential clients. You need to have a...
Setting Up a Business Website
These days it’s impossible for any business to operate without a decent small business website. It’s not just a place to put information about your business, it’s a...
Trade Press for Events
Within each industry there will always be related trade press. These are usually magazines, periodicals and websites that contain information pertinent to your specific...
Using Client Testimonials for Sales and Marketing
Once you’ve got your events business up and running, you may very well be the best at what you do and have total confidence in that, but how do...
Utilising Trade Fairs
Trade fairs are an extremely useful tool for all sorts of things when running a business. Most industries have trade fairs that relate specifically to their field of...
