Sales & Marketing

Build your events company's reputation and attract clients through effective marketing strategies. Articles explain websites, branding, trade shows, testimonials and promotional materials.

Advertising Your Event

Get people to actually show up and pay for your event by understanding what makes a proposition worth attending.

Choosing a Business Logo

A logo should match what your business does and how you want customers to see you.

Compiling Promotional Literature

Get your promotional materials right by learning what competitors do, hiring a good designer, and testing multiple concepts before launch.

Effective PR in the Events Business

How to use PR effectively in the events business to build brand recognition and generate qualified leads.

Encouraging Sales and New Enquiries

Build your client list by mastering direct sales tactics and knowing when to pick up the phone over sending emails.

Online PR and Viral Marketing Your Event

Get your event noticed online by building a strong web presence and using SEO to reach potential customers searching for what you offer.

Setting Up a Business Website

Get your business website up and running with practical steps on design, usability, and whether to build it yourself or hire help.

Trade Press for Events

Find the trade publications and websites that matter to your events business and stay current with industry news.

Using Client Testimonials for Sales and Marketing

Real clients prove you're great at what you do, so use their testimonials to win new business.

Utilising Trade Fairs

Trade fairs help you reach customers, launch products, and network with industry peers without wasting time on irrelevant events.