Sales & Marketing...
Below are our articles on the subject of Sales & Marketing. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
Advertising Your Event
Running your own events means successful advertising...
Choosing a Business Logo
Choosing a business logo is important for the way your business is seen...
Compiling Promotional Literature
Ensure you choose the right promotional literature for your business...
Effective PR in the Events Business
Ensure your business achieves effective PR in the industry...
Encouraging Sales & New Enquiries
Think about how you are going to generate new sales and enquiries for your events business...
Online PR and Viral Marketing Your Event
It can feel like a potential minefield to some people, but online marketing and PR is vital nowadays. You need to make sure you're in the game!...
Setting Up a Business Website
This article covers aspects of putting together your business website...
Trade Press for Events
Keep up to date and abreast of the competition by reading events trade press. Some tips on how the trade press works and how to make the most of it....
Using Client Testimonials for Sales and Marketing
Using images of events you have previously handled will help to generate a confidence in your abilities...
Utilising Trade Fairs
Trade fairs can be invaluable whether you're exhibiting or visiting...