Sales & Marketing

Develop marketing campaigns, build client relationships, create pricing strategies, build your reputation, and attract bookings for your events business.

Advertising Your Event

Get people to actually sign up for your event by figuring out what makes it worth their time and money.

Choosing a Business Logo

Your logo needs to match what your business does and how you want customers to see you.

Compiling Promotional Literature

Brochures and promotional materials need solid design and shouldn't just copy what competitors do.

Effective PR in the Events Business

Use PR to build brand recognition for your events business and get media coverage that brings in inquiries.

Encouraging Sales & New Enquiries

Pick up the phone to land new clients, direct calls beat emails and marketing materials every time.

Online PR and Viral Marketing Your Event

Use your website and SEO to get your event noticed online and attract real interest from potential clients.

Setting Up a Business Website

Get your business website up and running with practical steps on design, usability, and whether to build it yourself or hire help.

Trade Press for Events

Find the trade publications and websites that matter to your events business and stay current with industry news.

Using Client Testimonials for Sales and Marketing

Show potential customers what you've done by asking satisfied clients to vouch for your events business.

Utilising Trade Fairs

Trade fairs help you reach customers, launch products, and network with industry peers without wasting time on irrelevant events.