Getting Started

Get your events business off the ground with practical advice on planning and setup. Articles cover market research, business structure, competition analysis and financial basics.

Assessing the Market for Your New Business

Check if there's actual demand for your business idea before you launch by talking to suppliers, venues, and competitors in your market.

Assessing Your Business Competition

Knowing who your competitors are and what they charge helps you price your services right and market them better.

Corporate Manslaughter Act and Dangerous Activities

How the Corporate Manslaughter Act affects event companies offering dangerous activities and what liability means for organisers.

Costs of Starting Up a Business

Work out your real startup costs before launching—poor planning is why most new businesses fail in year one.

Drawing Up Relevant Contracts for Events

Set up contracts and terms to protect yourself and your clients when managing events, covering what can go wrong on the day.

Events Terms and Conditions

Protect your event business with clear terms and conditions that cover payment, cancellations, and liability risks.

Getting Investment for Your New Business

You'll need a solid business plan before approaching investors, and funding can come from your own savings, loans, or outside sources.

Handling the Pressure of Your New Business

Running a business brings real financial and time pressures that demand careful planning and disciplined money management.

How Well Do You Know the Events Industry?

Check if you really understand the events industry before starting a business in it.

Is Business Experience Important?

Business experience matters when starting an events company because the job involves far more detail work and logistical planning than most people realise.

New Business Support Schemes

Find government support schemes and local advice to help you set up and run an events business from the ground up.

Partnership or Sole Trader?

Weigh up limited companies, partnerships and sole trader status to pick the right business structure for you.

Putting Together a Business Plan

Write out your business plan to clarify goals, secure funding, and spot problems before they become expensive mistakes.

Registering for VAT

Your events business must register for VAT once turnover hits £67,000, but voluntary registration below that threshold can make you look more established.

Setting Up a Limited Company

How to set up a limited company as a small business, including the key documents and liability protections you need to know.

Understanding Profit and Loss: Identifying Margins

High turnover means nothing if your profit margins are weak—here's why tracking P&L matters for your business.

What Kind of Events Will You Offer?

Decide what types of events your company will offer, from corporate conferences to private celebrations, to stand out and attract the right clients.

What Makes Your Events Different?

Figure out what sets your event business apart from competitors and use that to attract more clients.

Where Will the Business Be Based?

Choosing the right location and type of premises for your events business affects operations and client access.