Start An Events Business | UK Advice and Guides

Whether you're just starting your events business journey or looking to expand your existing venture, you'll find everything you need right here. Our comprehensive guides cover all the essentials from getting started and finding the right staff to mastering sales techniques and running successful events. Start An Events Business is here to help.

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Choosing a Business Logo

Your logo needs to match what your business does and how you want customers to see you.

Is Business Experience Important?

Business experience matters when starting an events company because the job involves far more detail work and logistical planning than most people realise.

Assessing Your Business Competition

Knowing who your competitors are and what they charge helps you price your services right and market them better.

Assessing the Market for Your New Business

Check if there's actual demand for your business idea before you launch by talking to suppliers, venues, and competitors in your market.

Browse Topics

Getting Started Staff & Premises Equipment Running Events Sales & Marketing

Latest Articles and Tools

Props and Decor at Your Event

How props and decor can transform an event and set your business apart from competitors.

Running a Themed Event

Themed events are popular requests across all event types, but executing a full theme takes expertise and creative skill you might need to outsource.

Retaining Clients in the Events Industry

Keep your events clients coming back by understanding what makes them stick around and how to beat the competition.

Riding a Recession in the Events Industry

Events companies face the biggest budget cuts during recessions, hitting hospitality and new business hard.

Using Client Testimonials for Sales and Marketing

Show potential customers what you've done by asking satisfied clients to vouch for your events business.

Event Conference Bookings

Build your events company by specialising in conferences and understanding how to manage venues, travel logistics and delegate needs.

Online PR and Viral Marketing Your Event

Use your website and SEO to get your event noticed online and attract real interest from potential clients.

Choosing Good Caterers for an Event

How to find reliable caterers for your events and what to look for when choosing a team to partner with.

Effective PR in the Events Business

Use PR to build brand recognition for your events business and get media coverage that brings in inquiries.

Trade Press for Events

Find the trade publications and websites that matter to your events business and stay current with industry news.

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Expert Advice & Tips for Your New Events Business...