Start An Events Business | UK Advice and Guides

Whether you're just starting your events business journey or looking to expand your existing venture, you'll find everything you need right here. Our comprehensive guides cover all the essentials from getting started and finding the right staff to mastering sales techniques and running successful events. Start An Events Business is here to help.

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What Makes Your Events Different?

The events industry is an increasingly competitive arena and making your events different is extremely important. In business it’s the things that make you...

Effective PR in the Events Business

There are many ways to create new business including direct sales, trade shows and advertising. Another way to generate interest in your company is through e...

How Well Do You Know the Events Industry?

Setting up in business is hard work and risky, and one of the issues that is imperative to take on board when making that choice is to know your industry. On...

Setting Up a Limited Company

What is a Limited Company? Most small businesses set up as a limited company, and ‘limited’ in this case means just that. The company’s liability is li...

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Getting Started Staff & Premises Equipment Running Events Sales & Marketing

Latest Articles and Tools

Props and Decor at Your Event

There are many events that can benefit from a little theming or decor. Something like that can turn a simple dinner for examples into something fun, more exc...

Running a Themed Event

Once your events company is up and running, whatever sector you’re involved in, whether it’s weddings, corporate events, children’s events... one thing...

Retaining Clients in the Events Industry

As with any industry, it’s valuable to encourage repeat business. Providing you do a good job, and that you have clients who hold regular events, there’s...

Riding a Recession in the Events Industry

If you’re planning on running the kind of company that offers corporate events, you should always be alert to the possibility of recession and plan ahead....

Using Client Testimonials for Sales and Marketing

Once you’ve got your events business up and running, you may very well be the best at what you do and have total confidence in that, but how do other poten...

Event Conference Bookings

When starting your events company you’ll have put some thought into the types of events you want to run. It’s a mistake to try and offer everything, and...

Online PR and Viral Marketing Your Event

It’s no secret that these days the internet is probably the greatest source of unsolicited enquiries and potential clients. You need to have a web presence...

Choosing Good Caterers for an Event

As an event planner, one of the most common components you’ll need to consider is your catering team. Although when you’re organising events you’ll oft...

Effective PR in the Events Business

There are many ways to create new business including direct sales, trade shows and advertising. Another way to generate interest in your company is through e...

Trade Press for Events

Within each industry there will always be related trade press. These are usually magazines, periodicals and websites that contain information pertinent to yo...

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Expert Advice & Tips for Your New Events Business...