Start An Events Business
Expert Advice & Tips for Your New Events Business...

Whether you're just starting your events business journey or looking to expand your existing venture, you'll find everything you need right here. Our comprehensive guides cover all the essentials from getting started and finding the right staff to mastering sales techniques and running successful events. Start An Events Business is here to help.

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PAYE and National Insurance
If you are a company that is employing staff you will need to know about National Insurance Contributions and PAYE – Pay As You Earn tax. It’s the govern...
Choosing a Business Logo
Your company’s logo design is of huge importance. It’s not just the name of your business, but the design and look of it is integral to how you present y...
Equal Opportunities Policy
From employment law to trading standards there are many criteria a business has to fulfil to operate legally and responsibly. For the events business issues...
Trade Press for Events
Within each industry there will always be related trade press. These are usually magazines, periodicals and websites that contain information pertinent to yo...
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Getting Started Staff & Premises Equipment Running Events Sales & Marketing
Latest Articles
Props and Decor at Your Event
There are many events that can benefit from a little theming or decor. Something like that can turn a simple dinner for examples into something fun, more exc...
Running a Themed Event
Once your events company is up and running, whatever sector you’re involved in, whether it’s weddings, corporate events, children’s events... one thing...
Retaining Clients in the Events Industry
As with any industry, it’s valuable to encourage repeat business. Providing you do a good job, and that you have clients who hold regular events, there’s...
Riding a Recession in the Events Industry
If you’re planning on running the kind of company that offers corporate events, you should always be alert to the possibility of recession and plan ahead....
Using Client Testimonials for Sales and Marketing
Once you’ve got your events business up and running, you may very well be the best at what you do and have total confidence in that, but how do other poten...
Event Conference Bookings
When starting your events company you’ll have put some thought into the types of events you want to run. It’s a mistake to try and offer everything, and...
Online PR and Viral Marketing Your Event
It’s no secret that these days the internet is probably the greatest source of unsolicited enquiries and potential clients. You need to have a web presence...
Choosing Good Caterers for an Event
As an event planner, one of the most common components you’ll need to consider is your catering team. Although when you’re organising events you’ll oft...
Effective PR in the Events Business
There are many ways to create new business including direct sales, trade shows and advertising. Another way to generate interest in your company is through e...
Trade Press for Events
Within each industry there will always be related trade press. These are usually magazines, periodicals and websites that contain information pertinent to yo...
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1 Understanding Clients' Motivation 2 Using Storage Facilities 3 Using Suppliers or Own Products 4 Assessing Your Business Competition 5 Delivery and Collection of Equipment and Services 6 Costs of Starting Up a Business
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Expert Advice & Tips for Your New Events Business...