Whether you're just starting your events business journey or looking to expand your existing venture, you'll find everything you need right here. Our comprehensive guides cover all the essentials from getting started and finding the right staff to mastering sales techniques and running successful events. Start an Events Business is here to help.
Choosing a Business Logo
A logo should match what your business does and how you want customers to see you.
Is Business Experience Important?
Business experience matters when starting an events company because the job involves far more detail work and logistical planning than most people realise.
Assessing Your Business Competition
Knowing who your competitors are and what they charge helps you price your services right and market them better.
Props and Decor at Your Event
Props and decor can transform an ordinary event into something memorable and help you stand out from competitors.
Running a Themed Event
Themed events are popular requests across all event types, but executing a full theme takes expertise and creative skill you might need to outsource.
Retaining Clients in the Events Industry
Keep your events clients coming back by understanding what makes them stick around and how to beat the competition.
Riding a Recession in the Events Industry
How recessions hit the events industry hard and what you need to know to survive the downturn.
Using Client Testimonials for Sales and Marketing
Real clients prove you're great at what you do, so use their testimonials to win new business.
Event Conference Bookings
Build your events company by specialising in conferences and understanding how to manage venues, travel logistics and delegate needs.
Online PR and Viral Marketing Your Event
Get your event noticed online by building a strong web presence and using SEO to reach potential customers searching for what you offer.
Choosing Good Caterers for an Event
How to find reliable caterers that match your event needs and keep clients satisfied.
Effective PR in the Events Business
How to use PR effectively in the events business to build brand recognition and generate qualified leads.
Trade Press for Events
Find the trade publications and websites that matter to your events business and stay current with industry news.