Running Events

Practical advice on managing different types of events and understanding client needs. Articles cover corporate functions, private parties, supplier selection and market trends.

Private or Corporate Events

Most event companies pick a lane between private and corporate work, and the two require pretty different skills and patience levels.

Researching Event Trends

Keep up with event trends through trade press and market research to stay competitive in your industry.

Types of Events

Common types of events range from private weddings and celebrations to corporate conferences and team building activities.

Understanding Clients' Motivation

Understanding why clients want their events matters more when it's their own money on the line.

Using Events Specialists for Your Trade Show Stand

Hiring an events specialist helps you get more value from your trade show investment and creates a better stand.

Using Suppliers or Own Products

Decide whether to use suppliers or offer your own products and services to shape your event margins and business model.