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Assessing the Market for Your New Business Assessing Your Business Competition Corporate Manslaughter Act and Dangerous Activities Costs of Starting Up a Business Drawing Up Relevant Contracts for Events Events Terms and Conditions Getting Investment for Your New Business Handling the Pressure of Your New Business How Well Do You Know the Events Industry? Is Business Experience Important? New Business Support Schemes Partnership or Sole Trader? Putting Together a Business Plan Registering for VAT Setting Up a Limited Company Understanding Profit and Loss: Identifying Margins What Kind of Events Will You Offer? What Makes Your Events Different? Where Will the Business Be Based?

Business Premises or Working from Home? Equal Opportunities Policy Health and Safety Considerations Interviewing Potential Staff PAYE and National Insurance Public Liability Insurance Needed for Events Companies

Delivery and Collection of Equipment and Services Equipment That May Be Needed Using Rigging Staff Using Storage Facilities

Private or Corporate Events Researching Event Trends Types of Events Understanding Clients' Motivation Using Events Specialists for Your Trade Show Stand Using Suppliers or Own Products

Advertising Your Event Choosing a Business Logo Compiling Promotional Literature Effective PR in the Events Business Encouraging Sales and New Enquiries Online PR and Viral Marketing Your Event Setting Up a Business Website Trade Press for Events Using Client Testimonials for Sales and Marketing Utilising Trade Fairs