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Getting Started

Assessing the Market for Your New Business

Assessing Your Business Competition

Corporate Manslaughter Act and Dangerous Activities

Costs of Starting Up a Business

Drawing Up Relevant Contracts for Events

Events Terms and Conditions

Getting Investment for Your New Business

Handling the Pressure of Your New Business

How Well Do You Know the Events Industry?

Is Business Experience Important?

New Business Support Schemes

Partnership or Sole Trader?

Putting Together a Business Plan

Registering for VAT

Setting Up a Limited Company

Understanding Profit & Loss: Identifying Margins

What Kind of Events Will You Offer?

What Makes Your Events Different?

Where Will The Business Be Based?

Staff & Premises

Business Premises Or Working From Home?

Equal Opportunities Policy

Health and Safety Considerations

Interviewing Potential Staff

PAYE and National Insurance

Public Liability Insurance Needed for Events Companies

Equipment

Delivery and Collection of Equipment and Services

Equipment That May Be Needed

Using Rigging Staff

Using Storage Facilities

Running Events

Private or Corporate Events

Researching Event Trends

Types of Events

Understanding Clients' Motivation

Using Events Specialists for Your Trade Show Stand

Using Suppliers or Own Products

Sales & Marketing

Advertising Your Event

Choosing a Business Logo

Compiling Promotional Literature

Effective PR in the Events Business

Encouraging Sales & New Enquiries

Online PR and Viral Marketing Your Event

Setting Up a Business Website

Trade Press for Events

Using Client Testimonials for Sales and Marketing

Utilising Trade Fairs